New Chapter: Part Deux.

Insert inspirational quote about the hardships of owning a small business or anything related to being a “lady boss” here, and then delete it because: NO!

Real talk: I have never been more depressed, I have never doubted myself more and I have never felt so much like a failure since starting this business.

But at the same time, I have never pushed myself so hard, I have never been so proud of myself and I have never grown so much personally and professionally as I have since starting this business.

It’s a roller coaster, every single day. I call it small business bipolarism. I don’t know if that ever goes away. I have equated owning a small business to getting a round house kick to the face while simultaneously being robbed. It just feels that way. There is always a giant bump in the road and it’s really hard to get ahead of it.

Like, really hard to get ahead. Really, really, really hard. Like so hard. Seriously. Holy crap, it’s hard. That being said,  I have decided to move out of my retail store front to try and force myself to get ahead; to try and catch this mythical unicorn of wealth and prosperity. Excuse me, I over shot with that last statement, I meant to try and stop drowning in expenses. That’s what I meant. I don’t sugar coat things, I never really have. Go read any other candy coated industry blog if you want things filtered through rose colored glasses. Mine are grey; just like the Portland sky.

I really enjoyed my time in this little retail spot  but I didn’t procure enough retail business to justify the extra rent. I will be out by the end of this week. Surprise! Sorry, I’m not good with giving notice, am I? I came to the realization that owning a retail spot isn’t for me, at least for now.  

I will be moving the party into my (rented/borrowed) sweet home studio to focus on doing more wedding and event work.  I adore creating for weddings and have the best clients ever. I know everyone says that, and I know everyone says that too, but mine are quirky and don’t really give an F about implementing every single current trend. They have ideas and ask me about my ideas and then we smoosh our ideas together and create magic. That’s what I want. I want to work with awesome clients one on one for a completely custom experience and I am positioning my trajectory to achieve this.

I will still welcome custom arrangements and I still might do “pop-up” shops around holidays. Stay tuned for that.

I am confident with my decision to move forward in a direction that makes the most sense for my business at this point in time. A big thank you to all of my current and past clients, I appreciate you all more than you will ever know.

Onward and upward: again.

Photo by:
Model: Elizabeth Webb

PS: If you need grass seed or have questions about eco-lawns (their specialty), please visit Pro-Time Lawn Seed at 1712 SE Ankeny (my previous landlord). They know their stuff, are the nicest people ever and are the best in the biz. Seriously.


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